Signed by Moma, the campaign will be publicized both online and offline
Mercedes-Benz Caminhes announced the launch of a campaign that aims to promote the line of vehicles aimed at agriculture.
In the piece created by Moma, the brand focuses on a playful tone and shows a couple of rural children imagining that one day they will have a complete fleet of Mercedes-Benz vehicles.
The communication's theme is Agribusiness speaks, Mercedes-Benz listens and brings the solution and will have a strong presence both online and offline, in addition to having a jingle with a country rhythm made for the agricultural public.
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