Murilo Hinojosa will be responsible for conversations involving Blue Planet II and III and Frozem Planet II
BBC Studios has announced Murilo Hinojosa as its new vice president of consumer products and commercial partnerships for Latin America and will report to Suzy Raia, senior vice president of consumer products and business development.
The executive will add the role to supervising and developing strategic licensing plans for Bluey in the region and other brands such as Doctor Who, Top Gear and Hey Duggee. At BBC Earth, Hinojosa will be responsible for Blue Planet II and III and Frozem Planet II.
I am excited to take on this new role. We have a great opportunity to expand Bluey's reach and build even stronger connections with audiences in Latin America. BBC Studios has a phenomenal collection of content and I am committed to bringing these beloved programs to fans across the region through high-quality product, new partnerships and events, comments the new VP.
Hinojosa joined BBC Studios in 2021 and was responsible for expanding the Bluey brand in Mexico and throughout Latin America, securing new spaces and managing growth in priority markets, including Brazil, Chile, Colombia, Peru, Argentina, among others.
In his position, the executive won more than 50 licensing agreements in Latin America that offer creative products inspired by the series.
Before joining BBC Studios, Hinojosa was Vice President of Licensing for Latin America at eOne/Hasbro, managing the licensing program for shows such as Peppa Pig and PJ Masks. Hinojosa's previous experience also includes work with Discovery Communications and several Brazilian agencies.
Murilo has extensive experience and knowledge of the Latin American market and has demonstrated a deep commitment to developing the BBC's core brands in partnership with the distribution, digital marketing and brand teams. I look forward to working with him to expand the portfolio in Latin America as the BBC seeks to increase its presence globally”, added Suzy Raia.
