Piece created by Africa Creative adapts the 90s song and will be released on digital and open TV until the end of the month
Petrobras Stations announced the launch of a campaign starring its new mascots, Lu and Brs, who were presented to the public at the beginning of March.
Signed by Africa Creative and titled “Banco do Posto”, the piece features a parody of the song “Banco da Praa”, a hit from the 90s sung by the duo Bruno & Marrone.
In “Banco do Posto”, the scoundrels appear interacting with elements of the gas station with the new lyrics of the song that say “Station attendant, I'm not everyone, see if you understand me, I'm a needy scoundrel. I slept at the gas station thinking about him.. . Gas station attendant, you my friend, fill up, serve me, complete everything with me, but don't let me stay in reserve.”
The campaign debuted on social media last Saturday (30) and aired on television this Monday (1).
“There is nothing more Brazilian than the traditional duo Bruno and Marrone, their songs, especially 'Banco da Praá', span generations. This fun and creative tribute is inspired by the cultural richness and irreverent spirit of our country, as a way of celebrating Brazilianness and the energy that everyone, including Lu and Bras, carry”, said Vanessa Gordilho, Vice President of Business, Products and Marketing at Vibra.
In addition to the presence on digital and open TV until the end of the month, the campaign also features OOH activations spread across Brazil with the slogan 'we have Brazilian energy'.
