Roberto Grosman, CTO of the broadcaster, reveals the importance of technology in internal processes and human filtering for content validation
As the media industry adapts and embraces technological innovations, the integration of artificial intelligence (AI) emerges in the strategy of many communications companies.
In an era where efficiency and relevance are essential, SBT seeks to actively explore the potential of AI in its operations and content production processes.
Roberto Grosman, SBT's CTO, revealed that the broadcaster is currently experimenting with and implementing AI in several key areas of its operations. A tangible example is the use of AI in the brainstorming process to generate ideas for posts on social networks, as well as in creating drafts for different digital platforms.
SBT is starting to test the application of artificial intelligence in some operations and content production processes. An example of this is brainstorming to choose ideas for posts on social networks and even writing drafts for this medium. Another front we are investing in is image generation. A third case is correcting statements, if you need to correct any grammatical or verbal coherence issues, says Grosman.
He highlights that these are just some of the fronts on which SBT is working with artificial intelligence.
Read the full article in the propmark from April 1, 2024
