Signed by LePub So Paulo, the piece is part of the brand's global platform
Guided by people's passion for ketchup, Heinz presented its new campaign titled “The Last Drop”.
The piece written by LePub São Paulo portrays people in unconventional situations and willing to go the extra mile to get the last drop of the brand's ketchup.
Based on real consumer stories, one of the scenes shows Heinz fans discreetly – and indiscreetly – licking Heinz ketchup from practically everywhere, including babies' heads, steering wheels and items of clothing.
At Heinz, we are obsessed with the consumer, and relying on insights from them and their behavior allows us to establish a relationship with the brand's fans. This ad is dedicated to sauce superfans who are willing to do whatever it takes to get every last drop of Heinz Ketchup,” said Thiago Rapp, director of Taste Elevation and Masterbrand at Kraft Heinz.
Broadcast abroad, the campaign was led by Felipe Cury and Aldo Pini, partners and respectively CCO and CSO of the agency.
