Entrance Delas Initiative works to include chefs, boosting visibility and diversity in haute cuisine.
Stella Pure Gold e a Ambev they are collaborating with the productive inclusion of Brazilians, supporting chefs who have great potential. To this end, the launch of Stella Artois created the Entrada Delas initiative, which, throughout this first week of April, is taking starters signed by chefs from different states of the country to a stage: recognized restaurants in São Paulo, one of the world's main gastronomic centers , until the 15th of the month.
The initiative, developed by agncia SOKOaims to give visibility and productively include talented professionals in the haute cuisine environment and has the support of Helena Rizzo, to date, the only Brazilian woman in charge of a Michelin-starred restaurant, Man. The chef, also recognized by international awards, she has spoken on other occasions about the importance of helping to highlight professionals who, like her, want to be recognized for their competence, capacity and work force.
Without a doubt, it is always an honor to receive recognition for your work. But I don't like playing this role as the only one. Brazilian gastronomy has so many incredible women who still don't have the projection they deserve. My desire to be one among many, says the chef.
In addition to Rizzo, the action also features the participation of two great chefs and long-time partners of Stella, Bel Coelho and Ktia Barbosa, who took charge of the development of the starters, which will be available in participating restaurants for a limited time.
When ordering one of the dishes in the action, in addition to trying the creations of women who are revelations of Brazilian gastronomy and honoring their work, the consumer will also receive as a gift a long neck of Stella Pure Gold, a beer with 17% fewer calories and gluten-free *, to toast the chefs' entry into large restaurants and harmonize with the flavors developed especially for the project.
This project is very special because it continues a movement that we started in 2022, with Juntas na Mesa, which was created to highlight female talents in gastronomy and encourage shared growth. With Entrada Delas, Stella maintains the consistency of the platform and brings light to these talented women, says Stella Artois' Marketing Director, Mariana Porto.
SOKO's Creative Director for Stella Artois, Isabela Marangoni, declares that taking the only starred chef, Helena Rizzo, to place new chefs in starred restaurants, during the period in which the guide returns to Brazil, is a message for professional kitchens to allow their entry into the spotlight and the stars is increasing.
Check out who the chefs are, their dishes and the participating restaurants:
- Chef: Beatriz Branco (Campo Grande – MS)
Starter: Lapap Pantaneiro (cassava lapap, mix of sautéed mushrooms, baru pesto with basil and pickled biquinho pepper)
Where to find it: Charco Restaurante (Rua Peixoto Gomide, 1492 – Jardim Paulista) – from April 2nd
- Chef: Camila Faro (Aracaju – SE)
Starter: Aratu Moquecado (aratu in a banana leaf bundle with chestnut farofa and cashew vinaigrette)
Where to find it: Pet Gastronomia (Rua Cotox, 110 – Pompeia) – from April 2nd
- Chef: Catarina Ferraz (Vitria da Conquista – BA)
Starter: Crudo (raw sea bass, green grape aguachile, gherkin pickles, fresh green grapes and coriander oil)
Where to find it: Ecully (Rua Cotox, 493 – Pompeia) – from April 2nd
- Chef: Cidinha Santiago (Belmiro Braga – MG)
Starter: Yam Dumpling (yam dumpling stuffed with semi-cured cheese, accompanied by acerola jelly with pepper)
Where to find it: A Baianeira (MASP – Av. Paulista, 1578 – Bela Vista) – from April 2nd
- Chef: Duda Lopes (Recife – PE)
Starter: Tartare Pernambucano (sun-dried steak tartare, cashew caviar, red onion pickles and tapioca chips)
Where to find it: Tonton (Rua Caconde 132, Jardim Paulista) – from April 2nd
- Chef: Gabriela Morais (Joo Pessoa – PB)
Starter: Scallop Tartare – (fresh scallop, pepper vinaigrette, melon pickle, tucupi dashi, red rice popcorn and coriander oil)
Where to find: Amazo (Shopping Ptio Higienpolis – Av. Higienpolis, 618 – Higienpolis) – starting April 2
- Chef: Isabela Rocha (Belo Horizonte – MG)
Starter: Jil and Cauliflower (smoked jil, accompanied by Ancienne mustard sauce, cauliflower and jil pickles, fermented cauliflower cream and brioche farofa)
Where to find it: Evvai (Rua Joaquim Antunes, 108 – Pinheiros) – from April 4th
- Chef: Isis Luz (Salvador – BA)
Starter: Tapioca Snack (tapioca tile, vatap cream, smoked shrimp farofa, pepper caviar and green tomato vinaigrette)
Where to find it: Manioca (Shopping Iguatemi – Av. Brigadeiro Faria Lima, 2.232, Jardim Paulistano) – from April 1st
- Chef: Sida Borari (Santarm – PA)
Starter: Pirarucu Empanado (breaded pirarucu, jambu pesto and cupuau jelly with wai wai pepper)
Where to find it: Banzeiro (Rua Tabapu, 830 – Itaim Bibi) and Bar Marisqueria (R. Augusta, 2542 – Cerqueira Csar) – from April 3
- Chef: Thas Nascimento (Serra – ES)
Starter: Gyoza (toasted chicken liver gyoza, chicken jus and okra pickles)
Where to find it: Komah (Rua Cnego Vicente Miguel Marino, 378 Barra Funda) – from April 2nd
*Stella Artois Pure Gold is a beer that has the gluten removed in the production process, and can contain up to 20PPM (parts per corn), in accordance with current regulations. Consult your doctor in case of restrictions.*-17% calories than the regular version.
*Cover photo: Bruno Fuji
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