A big decision I do Paulisto Sicredi 2024 be this Sunday (7). Palmeiras and Santos will compete for the title at Allianz Parque, being the second and decisive game of the tournament. In addition to the competitiveness on the field, the edition was marked by the unprecedented actions developed for the sponsors.
The championship had a large number of sponsor brands, which put on a show in the activities, such as: Assa, Betano, Bis, BYD, Claro, Clear, Corfio, Cruzeiro do Sul, Embracon, Esportes da Sorte, Novibet, Paybrokers, Pixbet, Sicredi, Sportingbet, Swift.
In fact, Swift will do the last activation of her official sponsorship of Paulist, with the competition cup tour. This Saturday (6), one of the stores in So Paulo will welcome Paulo Nunes, former Palmeiras player. The event will be open to fans from 11am to 4pm, at Rua Desembargador do Vale, 748, in the Pompeia neighborhood (SP). Paulo Nunes will be at the venue from 12pm to 2pm. The sponsor will offer customers who come to the unit a barbecue tasting.
In the first rounds of Paulisto Sicredi, an innovative action caught the attention of those watching the broadcasts of the eight matches: a totem was placed close to the benches and displayed real-time images of the games broadcast. The action was carried out by Claro, Federao Paulista de Futebol (FPF) and coordinated by LiveMode, and took place for the first time in a football match in the world.
Another activation that stood out was that of BIS with VAR, nicknamed BISbilhotando. In addition to Novibet's action and the goal; the substitutions of Esportes da Sorte, and the 'Sportingbet Game Crack'. The actions valued their partners and the championship even more.
Off the field, some innovations were presented to the stadium audience and those who followed the duels from home. The continuous double LED was used for the first time in Brazil and benefited the 16 sponsors in visibility and brand application.
Check out some of the actions.
BIS and VAR – Snooping
Photo: Divulgao/Bus
Sicredi – Body-Cam
The body-bed accompanies the referees' entrance, offering fans a perspective that only those on the pitch can have.
Star+ – Shogun’s Samurais
Initiative in the ceremonial entrance of the match between Corinthians x Santo André with the characters from the series. Characterized as samurai, they escorted the arbitration team.
Photo: Divulgao/ Star+
Assa – loja
Assa set up a store on the MorumBIS lawn. The action took the experience that customers live on a daily basis onto the field.
Photo: Disclosure/ Assa
Clear – ‘A regra Clear: Zero Caspa’
AClear, during halftime of the game between CorinthiansxSo Paulo, caused a series of white dots to invade the pitch. From then on, while a flag with the phrase The Clear Rule: Zero Dandruff, Squad Clear removed the white spots and left the lawn perfect again.
Claro – live broadcast in the field
The Claro totem, for the first time in the world, showed the broadcast of the match taking place on the field, live, to those on the edge of the pitch. The technical committee and reserve players could check the match on the screen and see the game from another angle.
BYD – Electric car
BYD, for three Paulisto Sicredi games, placed an electric car on the pitch with a very important role: charging the LED boards on the pitch.
Photo: Reproduo/ Pablo Toledo/ LinkedIn
In addition to the 90 minutes, FPF also intensified the creation of original content. A fundamental part of complementing the fan's experience in the digital sphere, the federation was inspired by what has been produced in the foreign market, adapting it to the Brazilian scenario and taking advantage of unique stories that only sport offers. The partnerships with Turma da Bola, focused on children, and with Portuguesa are good examples of this.
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