Pizza Hut launched the “Did you want? Give a Hut!”, starring the new Pizza Hut ambassador, actor, presenter and comedian Paulo Vieira.
In addition to marking a new positioning, this is the first action of the DPZ&T agency with the company.
“This new concept and brand positioning comes to reaffirm the main characteristics of Pizza Hut, with indulgence being one of the main attributes presented in the film. The campaign is also in line with the global signature Now That’s Delivery, translated for the local market as Delivery Much More,” said Rodrigo Munaretto, Marketing Director at Pizza Hut.
In the main film of the campaign, which will be on open TV and on the official Pizza Hut networks, Paulo Vieira appears in different contexts to show the brand’s advantages. In addition, the film shows the practicality of making the purchase through the website or delivery application Pizza Hut Brasil.
“We fill our mouths to talk about Pizza Hut! It is a partnership that makes us very proud and there was an alignment of purposes between the brand and DPZ&T. Giving a Hut means delivering much more, and that’s exactly what we want to continue doing for this partner who trusted us so much in their repositioning,” said Benjamin Yung Jr, CEO of DPZ&T.
In the digital environment, the campaign will be on Instagram, TikTok and YouTube. The brand also invited influencers to the action who will produce exclusive content on their profiles.
Datasheet:
Title: Did you feel like it? give a hut
Client: Pizza Hut
Product: Promo Pizza
Agency: DPZ&T Comunicações SA
CEOs: Fernando Diniz and Benjamin Yung Jr
CCO: Benjamin Yung Jr
Executive Creative Director: Fabio Mozeli
Creative Directors: Fernando Sau and Leandro Dolfini
Creation: André Brandão, Luiz Zamorano, Rodrigo Nogueira, Felipe Farah, Thiago Victoriano, Marcos Rocha and Sue Nascimento
Business: Fábio Losso, Eduardo Brunoro and Gabriela Ferreira
Projects: Marcos Yamamura, Patricia Sanches, Priscilla Lima, Ruan Carlos and Karla Gozzi
Client Approval: Alexsandro BX Pinto, Rodrigo Munaretto, Daniel Ottaiano, Daniele Bezerra, Fernanda Harb, Veridiana Istome and Alexandre Eckel
Media: Rafaela Queiroz, André Massuda, Isabella Kida, Debora Veloso, Glaupe Rezende and Fernanda Medeiros
Strategy: Fernanda Miné, Bruno Campanelli, Thalita Vitali, Leonardo Moura, Paola Rodrigues and Alaiana Bernardo
Influence, PR and Social (DPZ&T): Rejane Romano, Otávio Almeida, Fernanda Gil, Rafael Lima and Geovana Mantovani
FSB Communication: Leticia Volponi, Isabel Kopschitz and Marina Gil Bedani
Coordination of finalization and production: Harry Hoving
Traffic: Marcos Gusmao
Finalist art: Alexandre Alcântara and Marcelo Barreira
Image retouching: Alessandra Perez
Proofreading: Luísa Nizo
Integrated Production Direction: Paula Alimonda
Integrated Production: Heitor Mendes, Felipe Moro, Matheus Gomes
Film Producer: Vector Films
Directed by: Pedro Coutinho
Directed by: Eduardo Battiston
Director of Photography: Fernando Bertolucci
Art Direction: Patricia Pereira
Assistant Director: João Maurício
Production Director: Cris Moura
Production Coordinator: Fernando Alcantara
Executive Producer: Francisco Puech and Fernando Carvalho
Service Producer: Fernanda Germek, Márcia Guimarães
Service Assistant: Giovanna Lucena
Post-Production: Team Vector Zero
Postgraduate Coordinator: Clara Morelli, Rosângela Gomes, Tatiana Caparelli
Postgraduate Coordination Assistant: Bruna Boretto
Finisher: Paulo Dezotti
Montador: Thomas Pastén
Motion: Julio Saez
Comp: Leandro Pena, Carlos Campos, Marcello Panzera, Rodrigo Vec
Rotoscopia: Gassan Abdouni
Color Grading: Bleach
Sound Producer: DaHouse Audio
Musical Direction: Silvio Erné
Music Production: Silvio Erné and Wonder Bettin
Finishing: Niper Boaventrua
Service / Production Coordination: Andrea Oliveira
Photographer: Marcus Hausser
Image processing: Imagefy
