Company will be responsible for creating and executing brand activations
Eight won the Ferrero Rocher project competition and will now be the agency responsible for creating and executing the brand's activations, with the aim of amplifying news and generating experiences for consumers.
We have a 12-year history working with global clients, such as Red Bull, Nike, Tinder and many others, and entering the Ferrero Rocher universe will open many doors for us. The project is big and we are very excited to take it to the streets and introduce consumers to the new features of this much-desired premium chocolate, said Guil Salles, CEO of octo.
The partnership comes at a time when the brand is preparing to present a new era, with new features for the Brazilian public.
“We are excited to create new Ferrero Rocher experiences in this partnership with eight, we have new things ahead and I am sure it will be an incredible work together”, added Fbio Pessoa, Ferrero Rocher's Marketing Director in South America.
