New VPs bring their experience from more than 20 years in the market to add to the agency.
A BETC HAS, which this year celebrates 10 years of operation in Brazil, is reinforcing the Creation area with the hiring of two of the most respected creative leaders in the market, who arrive with the proposal to add experiences and expand creativity. The agency announces the arrival of Sophie Schönburg and Otavio Schiavon, as Vice Presidents of Creative. Professionals with consolidated careers and experience at renowned agencies will work together with VPs of Creation Alexandre Vilela (Xã) and Marcelo Bruzzesi.
The new hires come three months after the arrival of Carol Boccia as co-president, who leads BETC HAVAS from the front line in partnership with Diego Alonso, co-president and with Erh Ray, founder, CEO and CCO, the operation and development of new businesses from the company.
A professional with more than 30 years of career, Sophie started early, at the age of 18, at W/Brasil, where she became enchanted by the writing profession. She went through DPZ, worked for 19 years at Almap BBDO, led the creative department of the Brazilian operation of Pereira O’Dell and also of Mcgarrybowen, and was at Africa Creative for the last six years, where his work helped in the construction of one of the most awarded agencies in the world . Sophie created campaigns that were national and international successes, for large clients such as Volkswagen, The boticarioBauducco, Havaianas, Visa, Pepsi, Fiat, Nature, Vivo, Sadia and Azul. Super awarded at the main festivals around the world, she won the Caboré Award as Creative Professional in 2020.
“I am very happy to arrive at BETC HAVAS. Both for the agency’s moment and for mine. It’s a happy meeting, especially because I’ll be alongside Erh, Carol and Tavinho, people I’ve known and respected for many years. What has guided our path to this day and what unites us is the belief in creativity as a greater force. It is creativity that must always be in charge. It will be beautiful”, says Sophie Schönburg.
A trained writer and passionate about storytelling, Otavio has 25 years in the market and has worked in the largest and most renowned agencies in Brazil, such as Leo Burnett, DM9DDB, Almap BBDO, Africa, Talent Marcel and Wieden + Kennedy, helping to build important brands such as Itaú, Vivo, Claro, Volkswagen, Fiat, Folha de São Paulo, BRF, Heineken, Mondelez, among others. Awarded at the most important national and international festivals, he was voted the number 1 creative in Latin America in 2022, according to The One Show.
Otavio Schiavon expresses happiness when he comments that working alongside Carol Sophie and Erh is a big win/win (double victory) and that he has hit the jackpot.
“Our industry is still the industry of creativity and, therefore, nothing better than bringing reinforcements in this new moment of the agency, which recently brought Carol to the co-presidency with Diego and now welcomes Sophie and Tavinho”, celebrates Erh Ray. “I am very happy to be able to work with two incredible professionals who are highly respected by the market, who have already worked in some of the best agencies in the country, with major advertisers, to continue with our Sexy&Bold positioning”.
BETC HAVAS currently has around 600 employees and offices in São Paulo and Rio de Janeiro. It is one of the largest agencies in the country, it was considered one of the best agencies for new business and also the integrated advertising agency best rated by clients according to the Agency Scope 2022/23 study, by Scopen.
*Cover photo: Luigi Dias
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