Series of videos brings everyday situations to inform about water savings promoted by the machine
Porta dos Fundos teamed up with Finish, a Reckitt brand, to report on one of the main benefits of the machine: water savings. In a series of three videos, the episodes place the moment of washing dishes in everyday contexts, such as the division of tasks at home or the time spent on this activity, to debunk the myth that the machine uses a lot of water.
In fact, each dishwasher cycle saves around 100 liters of water compared to a 15-minute manual wash.
In the first video, the character Fernanda, played by actress Thati Lopes, is surprised by João (Ed Gama) while washing dishes listening to a podcast. She is resistant to the dishwasher because she thinks it uses a lot of water and is rejected by her boyfriend, who already knows the savings provided by the item.
Everything is very bold, which is already a trademark of Porta dos Fundos.
The content continues Finish’s strategy for water month, celebrated in March. The brand was also on the Manual do Mundo channel, known for producing educational videos for digital platforms, showing how many things you can do in a day using the water that the machine saves, as well as partnerships with influencers on TikTok informing about saving water and the advantages of Finish. The strategy was coordinated by BETC Havas.
