W3haus, Mutato and Purple also registered movements
Among the events of the week, which comes to an end this Friday (12), is the arrival of Ricardo John as a new partner in Brazil Islandalongside Argentines Solange Ricoy, Rodrigo Grau and brothers Mariano and Ariel Serkin.
The agency has offices in Buenos Aires, São Paulo and Mexico City, with more than 60 employees of different nationalities working in these countries and around the world.
“Working with people for whom I have so much respect and admiration, such as my partners, was the deciding factor in this change,” said Ricardo John.
Already W3haus They arrived Marcelo Rosa, Mariana Costa e Renata Nappirespectively, executive director of creation and content, account director and strategy director.
Marcelo worked for agencies such as FCB Brasil, MGNT, F/Nazca, Loducca, Live The Agency and was a partner at Suno X, having won some important market awards.
Mariana has worked at agencies such as Publicis, Lew’Lara\TBWA and Purple Cow, while Renata worked at Wunderman Thompson, DPZ, WMcCann and Publicis.
Me and Mutated hired Felipe Müller for the position of executive director of strategy. In the new role, the professional will report to the CMO Daniel Cecconello to COO Décio Freitas.
With more than 19 years of experience, Felipe has worked for Spark, Vevo, Sandbox, AlmapBBDO and Music2/Mynd, and has developed work for brands such as Coca-Cola, PepsiCo, Havaianas, Gol Linhas Aéreas, O Boticário, Bradesco Seguros and Visa .
Wide
A Ampla hired Rafael Nântua to be one of the agency’s creative directors. Nântua, who previously played for Ampla, returns after a period in Portugal. He joins Ampla’s team of Creative Directors, which already includes Ali Carvalho, in Recife, and André Muhle, in Espírito Santo, as well as CCO Mané Cavalcanti. A writer by training, in Lisbon, he worked at FCB and Caldas Naya, in addition to collaborating with other agencies.
VP na Mastercard
Taciana Lopes is the new senior vice president of Marketing and Communication for Brazil at Mastercard. The executive will report directly to Marcelo Tangionipresident of the company’s operations in the country, as well as the regional leadership of Carlos Quintero, executive vice president of Marketing and Communications for the Latin America and Caribbean (LAC) region.
Taciana will lead the development and implementation of Mastercard’s marketing and communications plan in Brazil, with the aim of reinforcing the company’s business strategy and consolidating its positioning as a market leader in the payment methods and technology services sector.
Purpple
Claudia Razzé is the new occupant of the business director chair at Purpple. It will serve Avenue, international investment account and bank transfer.
Having worked for agencies such as F/Nazca, Talent, Cheil and DM9, Claudia has worked for clients such as Mercedes-Benz, Samsung and Whirlpool.
