New promotion gives customers the chance to experience the Paris 2024 Olympic and Paralympic Games.
To further encourage customer engagement with the “Torcida Premiada” promotion, the Bradesco invited child actress Juju Teófilo and Chef Claude Toisgros, to star in a new advertising film. In a familiar setting for both of them, the kitchen, the pair interact about the correct pronunciation of words related to French gastronomy. Through a light and relaxed chat, Claude takes on the role of teacher, while Juju is excited about learning, planning her trip to Paris, France, alluding to the promotion prize. In the production, developed by Aldeiah., the two also highlight the dynamic for customers to compete for 30 travel packages for their Olympic Games and Paris 2024 Paralympics, in France, a Visa offer.
Watch the campaign below:
“The creative insight for the campaign was to bring names like Claude and Juju, who have a wide and positive engagement on social media, in addition to strong appeal with the narrative: the chef for his French origins and his cooking program for children and Juju already known for other successful partnerships with the bank, which reinforce its excitement about international travel”, comments José Mauricio Lilla, head of Communications at Bradesco.
According to the executive, this initiative reinforces the brand’s positioning and brings even more visibility to the promotion with a focus on an experience marketing strategy. He comments that Bradesco seeks to create emotional connections between the bank and customers, providing positive experiences through initiatives such as this award.
“No sporting event is capable of inspiring and uniting the world like the Olympic and Paralympic Games. Together with Bradesco, we celebrate the unity and joy provided by the event that connects millions of fans around the world. As a brand and company, Visa has always been concerned about impacting the world in a positive and transformative way and Paris 2024 allows us to contribute even more to the movement of innovation, equality, diversity and inclusion” says Carla Mita, Vice President of Marketing at Visa from Brazil.
In addition to airing the film on open and closed TV, the initiative also stands out for its innovative and interactive approach in OOH and DOOH media. With the help of AI, communication was created from phrases written in French, which relate each area where the pieces were allocated to a Parisian scenario, such as, for example, “De l’Avenida Paulista aux Champs Elysées” (From Avenida Paulista to the Champs Elysées, in free translation).
Available in cities such as Osasco, São Paulo, Recife, Salvador and Porto Alegre, the pieces contain a call to action that directs customers directly to the promotion website.
There is also content for social media with videos on Instagram (Stories and Reels) and TikTok, on the official channels @bradesco, @c_toisgrois and @jujuteofilo.
Award Winning Fan Promotion
Through a partnership between Bradesco and Visa, the “Torcida Premiada” promotion offers Bradesco, next, Bradescard and Digio customers, individuals and legal entities, holders of credit, debit or multiple Visa cards, the chance to compete for 30 packages travel, offered by Visa, to experience the Paris 2024 Olympic and Paralympic Games, which take place from July 24th to August 11th and from August 28th to September 8th, respectively, in the City of Light – offered by Visa.
The action works in a simple and practical way. By registering on the website (banco.bradesco/torcida), the eligible customer will participate in the promotion and with each purchase from R$30 with Bradesco Visa cards, they will receive a lucky number to compete for prizes. In total, 30 people will be included, 15 for the Olympic Games and another 15 for the Paralympic Games and each winner will be entitled to take a companion.
The prize also includes accommodation in a luxurious boutique hotel in the heart of Paris, entry to three events, Paris Metro Card and Tourist Pass to travel around Paris, as well as a 400 Euro prepaid card to help cover day-to-day expenses. day.
The promotion, which runs until April 30, will also feature prizes of R$400, totaling 642 winners throughout the action period.
Datasheet
Client: Bradesco
Campaign: Award Winning Fans
Title: Award-Winning Fan Promotion Towards Paris
Agency: Aldeiah.
Client Approval: Nathália Garcia, José Mauricio Lilla, Cristina Pereira Santos, Luiz Henrique Mazza Sevilha Belarmino, Bruna Alves de Souza
Producer: Fantastica Filmes
Director: Christiano Metri
Director of Photography: Bruno Zotto
Art Director: Mari Cavalcante
Assistant Director: Felipe Claudino
2nd Assistant Director: Leticia Dutra
Creative Executive Prod: Marlon Klug
Production Director: Thiago Freire
Production Supervision: Karine Barros
Production: Wagner Ramos
Production Assistant: Karoline Miotti, Juliana Frutuoso and Marcela Kozinski
Coordination of
Production: Marina Rossignoli
Executive Prod: Herminio Vinholi Jr
Account Executive: Adriana Samara
Project Management: Ana Maria Sequinel
Editor: Emanuel Maciel and Christiano Metri
Post Coordinator: Maguilla and Renata Peterlini
Motion Graphics: Erich Gibenbauer
Color Grading: Psycho n’ Look
Prod. Audio: Ritmika Audio Arts
Musical Direction: Henrique Tanji
Mixing and Finishing: Ritmika Audio Arts Team
Service: Angelo Pende
Audio description: SEE WITH WORDS
Screenplay: Livia Motta
Narration: Andreia Paiva
Consulting: Laercio Santana
Interpretation in Libras: Carlos di Oliveira
Editing and finishing: PH Soluções Audiovisual
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