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Betano takes over naming rights for the Brazilian Championship
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Bookmaker will name the championship for the next three years
The CBF confirmed that Betano will own the naming rights for the 2024 Brazilian Championship, which starts this Saturday (13). As a result, the country’s main football tournament will be called Brasileirão Betano for the next three years.
The bookmaker will replace the Assaí network, which gave the championship its name over the last six years.
The brand already has the naming rights for Série B of the Brazilian Championship and the Copa do Brasil, in addition to being a master sponsor of Fluminense — Betano announced, last week, its departure from Tricolor das Laranjeiras with a campaign paying homage to Cartola.
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