Created by Suba, the action will have commercials for TV, digital and influential content on social media
Suba created an integrated campaign that, in order to promote the new production of Amazon’s streaming service, rescues the iconic universe of the Fallout video game franchise.
The concept will guide all publicity campaigns for the attraction in the markets of Brazil, Mexico, Argentina, Chile, Colombia, Canada, Australia and New Zealand.
To amplify the news, the agency selected presenter Tiago Leifert, who in the Breaking News format, will contact the audience selling nuclear shelters during the break of the BBB24 program.
“This campaign is an example of how we work by crossing pop culture insights with the content to be promoted. We arrived at a solution that, despite being local, given its nature (curated by influencers), reaches a universal level that resonates with different audiences”, said Isabella Mulholland, CSO at Suba.
