The agency has already served other companies in the education segment, such as Somos Educação and the Weducation school chain
Agency becomes responsible for planning and all media delivery for the institution, which has more than 500 partner schools in 24 states in Brazil, in addition to the Federal District
The Bob agency won the communication account of COC, an education platform. A member of the Arco Educação Group, COC has more than 500 partner schools in 24 states in Brazil, in addition to the Federal District, surpassing 160 thousand students from nursery to pre-college.
Bob will be responsible for all paid media delivery for the institution.
With COC, Bob returns to operating in the education segment, as it has previously served several accounts in the segment. Among them, Somos Educação in a content and strategic positioning project, in addition to the Weducation school network, an educational holding that manages six educational institutions in the State of São Paulo.
He also worked with Estácio, now part of the YDUQS Group, where, in partnership with Artplan, he was responsible for the entire performance operation.