Campaign was created by Nestlé and Publicis
Studies have already shown that the act of sharing meals creates affective memories capable of making people diagnosed with Alzheimer’s relive moments. Based on this, Nestlé and Publicis Brasil launched the “Unforgettable Recipes” experiment.
With the support of chef Carol Albuquerque, the campaign reproduces recipes that help people who have the disease to recover memories of the past. In common, all the people who participated in the action were diagnosed with Alzheimer’s.
According to data from the Alzheimer Brazil Institute (IAB), a partner in the experiment, the disease is the most frequent cause of dementia – around 50 to 70% of all registered cases –, which reinforces the relevance of awareness campaigns.
Through developments on social media, the campaign will show that the bonds created around the table last longer than imagined.
