event marketing, innovation and technology was held on April 9th and 10th, at the Transamérica Expo Center, in São Paulo
The marketing, innovation and technology festival brought together important names in the market to debate topics such as retail media, artificial intelligence, creative economy, CX and games and eSports. The event was held on April 9th and 10th at the Transamérica Expo Center, in São Paulo.
With more than six thousand people, the meeting featured 15 hours of programming and more than 30 panels divided into 4 stages that welcomed advertisers, agency leaders, journalists and personalities, such as: Nizan Guanaes, Marco Stefanini, Karla Marques Felmanas, Ariel Grunkraut , Jojo Todynho, Derek Rabelo, Carlos Tramontina, Igor 3K, as well as leaders from companies such as Mercado Ads, Adsmovil, Druid, Logan, Pinterest, Ginga, Ole Interactive, Record, Teads, Winnin, Diageo, Heineken, Eletromidia, Reckitt Comercial, Hibou, among others.
“The event grew by more than 35% compared to the previous year, both in terms of people and space. We further integrated the stages, which was something we were already considering doing in 2023. The living and exhibition areas were expanded. The environment was much more comfortable and the visitor experience was much superior, with connectivity, food court and business area to ensure that the event is, without a shadow of a doubt, the largest and most effective marketing, innovation and technology festival in Brazil. Our focus continues to be discussing and accelerating the impact on business,” said Fabiano Destri Lobo, CEO of MMA Latam.
