Executive will have the mission to expand the methodologies and expertise on planning in the region
Ogilvy América Latina announced the promotion of Thais Frazão to Chief Strategy Officer.
In her new role, the executive will lead the process of expanding the strategic planning expertise in the network and will promote knowledge, methodology and integration with the major areas of the agency, in addition to taking the effectiveness agenda for all the operations that make up the region.
“Thais is an exceptional professional, and having her talent in Brazil and in the region will be incredible for her, for Ogilvy and for our customers”, highlighted Luiz Fernando Musa, CEO of Grupo Ogilvy Brasil and chairman and founder of David.
Since 2017, the executive has led Ogilvy Brasil’s strategic planning for clients such as Coca-Cola, Nestlé, Kimberly-Clark, among others. With the agency since 2015, Thais has campaigns recognized globally for their effectiveness in planning festivals such as Cannes and Effie. She will continue to be responsible for the area in the country.
For Horacio Genolet, CEO of Ogilvy Latina, Thais will play an important role in transforming the company’s business. “We are proud of our people and how they develop a consistent career at Ogilvy. In the case of Thais, she takes on a new step as Chief Strategy Officer, a role that has the challenge of developing the transformation of our business”.
According to the executive, Latin America is already considered a strategic region and a reference for the entire global market. “My goal is to continue the work of developing teams and talents, raising the quality of delivery and results for clients”, she explained.
In its scope, Thais will also have the mission of developing Ogilvy’s teams of planners in the region, promoting a sense of community, and consequently, a unified vision of work “The idea is to continue transforming the clients’ businesses, making them even more efficient through a strategy that is increasingly integrated with all of Ogilvy’s mega-businesses”, he added.
