O Corinthians it’s at NGO Gerando Falcões created a partnership to reduce vulnerability in Brazilian favelas. The objective is to strengthen the ‘ASMARA’ project, a social business that works to guarantee the financial independence of women through the circular economy.
In the project, Gerando Falcões communities and partners donate clothes and accessories, which are resold by women in the locations served by the NGO. Each “Mara”, as the participating women are called, receives a kit with 80 pieces, and the objective is to be able to resell these items in their own community at lower prices than in the traditional market.
According to Edu Lyra, creator of Gerando Falcões, the program seeks to guarantee a source of income for women currently outside the economy.
“ASMARA serves women in a semi-open regime, victims of domestic violence, single mothers with 2, 3, up to 4 children and who are unable to work outside the home. This woman can’t take the train for hours every day to sell clothes in the city center. ASMARA adapts to women’s reality, not the other way around”, says Lyra.
From clothing donations, the products are sold door to door, through their relationship networks or through social media. The money stays entirely with them.
With the partnership with Corinthians, the objective is to engage black and white fans to donate clothing and accessories during home matches. The Neo Química Arena, the team’s stadium in the east of São Paulo, will have boxes and bags for donations throughout the year. The partnership seeks to collect more than 3 million pieces by the end of 2024.
Currently, Gerando Falcões has 1,200 Maras in almost 50 communities, a number that should reach 15 thousand by the end of the year. According to Edu Lyra, the action should impact half a million women over the next 15 years.
“The project has been formulated two months ago and was launched this week with the team’s president, Augusto Melo, and vice-president, Armando Mendonça. Our expectations are very high. We want the faithful fans to go to the stadiums with all their excitement and to collaborate with mass donations too”, highlights the founder of Gerando Falcões.
Income for favela women
ASMARA was created, according to Lyra, to guarantee the generation of income on a large scale for those who drive the communities’ economy and who are the heads of families in the favelas: women. Gerando Falcões already had programs to combat poverty in several favelas by generating impactful technologies, training social leaders and transforming homes into communities.
“We had already trained and employed many favela men, but we still had knots to untie when it came to women. With the reality of women in the favela, which is one of economic exclusion and caring for children, we had to create a business model adapted to their experience”, concludes Lyra.
*With information from Exame.
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