Nature calls for change, encouraged by the Mover and IPI Verde program
Automakers are expected to invest around R$117 billion in Brazil in the coming years, an amount as unusual as the moment currently experienced by the automobile industry. Several technological leaps have been observed since German engineer Karl Benz patented the first combustion-powered vehicle in 1886, a format later popularized by Henry Ford.
From oil to electricity, today the energy transition imposes an unprecedented transformation. The reason lies in the degradation of the environment. In more than a hundred years, carbon dioxide (CO2) released into the atmosphere through the burning of fossil fuels, whether by cars or industries, has unbalanced the planet’s temperature, causing extreme climates and deaths. .
In 2015, 195 countries signed the Paris Agreement, which limited the average increase in Earth’s temperature to 1.5°C, or below 2°C, a target reaffirmed at the 28th United Nations Conference on Climate Change (COP 28), in Dubai, in the United Arab Emirates, between November 30th and December 12th, 2023.
The automobile industry contributes with electrified cars. In addition to nature’s warnings, there are tax incentives. Previously zero, the new import tax rates for electric and hybrid vehicles were announced in November 2023. The schedule started in January this year with a percentage of 10%.
The market was not happy, but complaints cooled after the announcement of the National Green Mobility and Innovation Program (Mover). “Brazil is behind. Countries that are making the transition to electric cars have already been investing in infrastructure and production for a longer time”, says Carlos Murilo Moreno, marketing professor at ESPM and specialist in automotive business.
Read the full article in the edition of propmark April 15, 2024
