Agency signed an agreement with Itambé and will also work alongside companies from the First Sports group, such as Spalding, uhlsport and Joma
Heatmap announced the creation of an arm of the agency focused on fundraising management, sponsorship intermediation and other activations, called Customer Success.
With the news, the company also announced that it has signed agreements with several brands such as Itambé. Currently, the new sector is already responsible for actions and activations of brands such as Bet7k, Bendita Cânfora, GIROAgro, Grupo Treini and MM Aluguel de Carros.
The company will work alongside companies from the First Sports group, such as Spalding, uhlsport and Joma, focusing on sports marketing, development of graphic pieces, mockups and other content for websites and platforms, in addition to assisting in the creation and execution from scripts to videos and plan actions, events and activations throughout the year.
“Today there is a lack of thought on the part of companies to manage their sponsorships in the most profitable way. Of every ten companies, eight do not activate all of their counterparts in sponsorship contracts, which implies the loss of great opportunities for consolidation of brands. In this scenario, we understand the market’s needs and decided to create this new area in our agency, in order to solve these needs”, said Renê Salviano, CEO of Heatmap.
