Piece signed by DM9 has unfolded on the networks with a ‘react’ from Fernanda, who also participated in the reality show
Big Brother Brasil 2024 ended this Tuesday (16), crowning Davi as champion of the edition that featured several names that became known to the public, such as Beatriz, who was the 20th eliminated and is now making her debut on advertising with a campaign for iFood.
Known for her “publis” in activations and catchphrases spoken in a high tone, the participant caused a mix of emotions in viewers who, at first, were amused by the jokes but in the final stretch began to ask for her silence.
With this in mind, iFood decided to bet on a piece that did exactly that: put Beatriz in silence. The piece “É o iFood do iFood”, signed by DM9, was aired during the break of the BBB 24 final with the call “O Brasil do Brasil asked, iFood delivered”.
“Through this campaign, we wanted to capture the public’s attention and innovate in the interaction between brands and entertainment, always attentive to the conversations around BBB24. Through a partnership with DM9, iFood transformed reality discussions into real requests, combining Brazilianness , innovation and convenience, and consolidating its position as one of the leading brands in dialogue with the public during the program”, said Ana Gabriela Lopes, marketing director at iFood.
Furthermore, the brand also took advantage of the buzz about the program and promoted a campaign interaction with another participant from the house, Fernanda Bande, who became known by the nickname Loba and for her argumentation skills.
