Group is looking for financial support from agencies, brands and civil society to take talents to the French Riviera
The Cannes Lions Festival announces that the Black Advertising Group (PN) is now part of the Access and Recognition Program (ERA). The initiative aims to recognize and empower underrepresented groups.
Now, the group will have free access to the festival. As the event approaches, they are looking for financial support from agencies, brands and civil society to take talent to the French Riviera.
“Initiatives that aim to build intentional spaces of inclusion are fundamental for more creative, correlational, innovative and inventive communication. We are very happy to be recognized by the Festival as one of these initiatives and to be paving the future of communication, with real representation and diversity” , said Luna, president of the PN council.
For this edition, the group expects to bring in black advertisers who have already been awarded in previous editions or have nominated projects. Furthermore, PN is committed to promoting diverse programming and participating in joint activities with initiatives such as Perifa Lions and Black Network.
