‘Filter caps’ promises to impact 10 thousand people in Colombian communities
In recent years, Colombia has registered an increase in the number of people with difficulty accessing drinking water. Around 4 million people are living in desert areas, with a lack of clean water or resources needed to hydrate themselves.
Therefore, Ogilvy Colombia in partnership with the Baylor Foundation developed more than 1,000 biodegradable filters, calling them “Filter Caps”. The filters have the capacity to process around 720,000 liters of drinking water per year. The action reinforces innovation, creativity and attention to Colombia’s vulnerable population. The partnership also received support and encouragement from the Colombian Red Cross.
To make the “Filter Caps” action real, 3D technology was used, made from corn starch-based resin; A sustainable and biodegradable option that reduces dependence on traditional plastics, the technology is a considerable and environmentally beneficial option.
In the first phase of distribution, the Colombian Red Cross will focus on delivering around 480 filters to the Centro Alto community in Sopó, Cundinamarca; El Tablón and El Retiro in La Plata, Huila; and Santa Bárbara in the municipality of Toronto in Cauca, reaching around 2,000 people.
During this year, 1000 filters will be distributed seeking to benefit around 10,000 lives.
