O SBT is in a new phase! Seeking to add quality entertainment and information to the lives of Brazilian families, the broadcaster, in line with current trends, has new programming that brings great communication and social media talents to the small screen.
And to accompany viewers at all times, SBT makes new content available on the broadcaster’s and program’s digital platforms. The Adnews team has gathered this and more information about the new SBT schedule and is here to keep you up to date with everything that is happening. Here we go!
Come closer
The program ‘Chega Mais’ debuted on the broadcaster’s schedule on March 11, at 9:30 am, and brings names like Regina Volpato, Michelle Barros and Paulo Mathias to present varied topics in a light and relaxed way, such as cooking, pets, childcare , games, travel and journalism.
“Our goal is to make it possible to inform in a lighter way. Furthermore, we seek for ‘Chega Mais’ to be a reference and become relevant on television”, commented Paulo Mathias.
The director of ‘Chega Mais’, Carlos Aleixo, explained that he hopes to take the program, which is broadcast daily, throughout Brazil.
“We are very tuned in and prepared with our entire network, the program will make national tours every day, both cultural and informative. The intention is for the whole of Brazil to participate in our agendas”, declared the director.
It’s all ours!
From 11pm on Friday, presenters Benjamin Back, Helen Ganzarolli, Mano and the comedian social media phenomenon, Victor Sarro, are on air to entertain all audiences with ‘It’s All Ours!’.
Program director Tiago Galassi shared that the program had been in development for almost a year, with some well-received pilots.
“The ‘It’s All Ours!’ He is very up to date with everything that is happening with young audiences, social media and music. On the musical side, the program will feature all musical styles and the pictures also follow this. After all, fun has no age”, highlighted the director.
The program presenters highlighted that none of them have a defined role. All are equally important and rely on unpredictability, but without appeal, being a program that could appear at any time on the SBT schedule.
SBT Brasil with Cesar Filho
SBT Brasil returned with a new look. With a commitment to providing real, quality information in an unpretentious way, journalist Cesar Filho, who returns to the station after ten years, presents the new version of the 7:45 pm newspaper.
SBT’s new anchor and journalism director, José Occhiuso, commented on the new format of the program, which relies on the dynamism of the presenter and the news itself to command the newspaper.
Occhiuso also shared that the news program will feature the return of sports commentators, including Cleber Machado on Mondays, Fred Ring on Tuesdays, Luiz Alano on Wednesdays, Nadine Bastos on Thursdays and, to close the week, Mauro Beting on Fridays. .
But does not stop there. The broadcaster’s journalism director stated that the intention is for other commentators from different areas to gain space on the program.
According to him, “It is our intention to add commentators to SBT Brasil, starting with the economic area and moving on to the political area. Let’s start with the sports sector, but the idea of commentators for other topics has not been ruled out.”
Tiru Circus
The new wave of SBT programs arrived to show that the broadcaster is changing not only the way it transmits content, but also how it produces it.
Leaving the studios and taking the entire television structure into a real circus, the new program at 6pm on Saturdays presented by Tirullipa, the most followed clown in Brazil, seeks to reach all families with an innocent humor that rescues viewers’ childhood .
“We could create a scenario with a tarp and other elements, but the warmth and truth that we convey to the public because it is inside a real circus is something inexplicable. When guests and artists go there, they eat popcorn as if it were a circus show, because it is real”, commented Tirullipa.
SBT rescues childhood and innocence with Circo do Tiru
Ta Na Hora
With the Presentation of Marcão do Povo and Marcia Dantas and directed by Letícia Flores, on air at 5:30 pm, ‘Tá Na Hora’, follows the style of a popular magazine and takes advantage of the reach and chemistry of the presenters to comment on topics such as economy, employment , investigative journalism and internet virals.
“Our reporters will bring an interesting follow-up to the program. That typical bar conversation, in the form of a report”, said Marcão do Povo, enthusiastically.
The program also features other big names in popular communication, such as Comandante Hamilton, Márcia Fu and Toninho Tornado, to transform SBT’s contact with the people.
“2024 is refreshing for all of us who are passionate about open TV. I know that we are influenced by so many platforms, applications, but open TV is still our cannon and the greatest way to communicate, so it is a delight to be part of this moment”, said director Letícia Flores.
Saturday with Virgínia
For those looking for Saturday night fun, ‘Sabadou com Virginia’ is the ideal option.
The entertainment program relies on the influencer’s talent and charisma to bring music, games, stories, interactions with the public and special guests weekly, at 10:15 pm.
Lucas Toon
With great humor and teachings, the actor most loved by children, Luccas Neto, presents Luccas Toon, a program that combines animation and live-action to tell the stories of “The Adventurers”, “Luccas and Gi”, “Prince Lu ” and “The Fantastic School”.
The new program that brings fun and magic to homes across Brazil airs every Saturday morning at 11:15 am.
SBT Agro
To round off the news on the station’s new schedule, the program that brings together stories from the countryside, special recipes and the main news about Brazilian agribusiness in one place could not be left out.
Presented by journalist with almost 30 years of experience, Sandro Ivanowski, SBT Agro airs every Sunday at 7:30 in the morning.
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