After consolidating itself as the longest-running football magazine in South America, with 54 years of history, SCOREBOARD just launched a super app interactive and gamified for football fans: PLACAR Digital. O app brings exclusive content to the public, quizzes and research to involve fans in a world of experiences about the passion for sport and the country’s main clubs. And in addition to the content, fans will be able to accumulate points that can be exchanged for incredible rewards, from discounts in stores to super special seats in stadiums across Brazil.
“Now, our content, which carries on a 54-year tradition, is on all available platforms. This will take our brand to new audiences who, in turn, will take the brand to another 50 years of existence. The work with ONEFAN will further boost the growth of our audience, bringing a lot of experience and engagement with football fans.”, says Gustavo Leme, CEO of PLACAR.
Available for Android and iOS, PLACAR Digital was developed by the company ONEFAN, a specialist in creating digital ecosystems capable of connecting fans with their favorite clubs.
“Participating in this new life of PLACAR, now creating a digital ecosystem that will allow an even greater connection with these fans of the past and those of the future, is more than a challenge, it is a privilege, which will certainly transform the experience of living the passion for football. Working with PLACAR, a brand imprinted on the imagination of football fans across Brazil, is one of the most exciting opportunities to have ever emerged in the Fan Engagement market. It is no exaggeration that the magazine has always had fans, much more than readers, collectors who piled up historic editions, kept special publications and loved the way the magazine covered football with iconic images, such as the famous photo of Pelé sweating a heart out in Brazilian shirt”, says Fábio Palma, CEO of ONEFAN.
To download the app right now, just search for “PLACAR Digital” in the store. apps yours smartphone.
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