Activation took place during the game between Juventude and Corinthians and generated repercussions on social media
Chilli Beans “invaded” the Alfredo Jaconi Stadium, during the game between Juventude and Corinthians this Wednesday (17), to announce the launch of its sporting pillar.
In the action, Juventude players entered the field wearing the brand’s sports sunglasses, generating curiosity among viewers.
“The Juventude team is having a very beautiful trajectory, it reached the Gauchão final and wants to defend its permanence in the elite of the most difficult championship in Brazil. We did this action also trusting in the potential of the club as a whole and even in today’s match , considering the positive record against the opponent and the strength as home team”, explained Zé Caporrino, Head of Creation at House Chilli Beans.
On social media, users also began to comment on the action.
youth players with sunglasses, someone explain to me
— legal vica wesley teixeira (@badvickx) April 17, 2024
*me and my dad watching the Corinthians game*
-Dad, why do youth players wear glasses?
-because of the I num
-Me no?
-I don’t know
MANOKKKKKKKKKKKKKKKKK— bia (@biiakkjk) April 17, 2024
After the end of the game and with Juventude’s victory, a video was published on social media in which the player Nenê stages a press conference and puts sunglasses on his face.
Is it good or do you want more pepper? After an unprecedented action with the @chillibeansto launch the line of sports glasses, Ju put on a show and even won a victory ??️ #ecjuventude #juve #chillibeans #sports #soccer #brazilian pic.twitter.com/T7uwvyfd5S
— EC Juventude (@ECJuventude) April 18, 2024
“We were honored when Chilli Beans approached us interested in carrying out this action with Juventude. We are a Club open to commercial possibilities and that tends to embrace creative ideas and initiatives. So, we understand that Ju has everything to do with Chilli Beans, a expressive brand that will certainly be with us in other opportunities”, said Bruno Zaballa, vice-president of marketing at Juventude.
