A Ford kicked off the Mustang’s 60th anniversary celebration with a series of actions to mark this historic moment. Among them are the donation of a Mustang GT Performance customized by Alan Mosca to be auctioned by an NGO and the launch of a sticker album that tells the story of the “muscle car”.
The anniversary coincides with the launch of the seventh generation Mustang GT Performance in Brazil, which sold out of the 150 units available for sale in just one hour. As previously announced, last Saturday (13) Ford promoted a large meeting at the Autódromo de Interlagos, in São Paulo, with Mustang owners, being the largest parade of the model ever held in Brazil.
The brand also organized, for the first time, a trip for Mustang Club members to the company’s headquarters in Detroit, United States. The group visited the Henry Ford Museum and other historical points linked to the vehicle, in addition to participating in local events celebrating the anniversary.
“The Mustang is one of the few cars in the history of the global industry to achieve 60 years of continuous production. But what makes it unique, mainly, is its ability to evolve, renew itself, seduce and enchant different generations without giving up its essence. This is what we want to celebrate with all the fans”, says Rogelio Golfarb, vice president of Ford South America.
Exclusivity
The Mustang GT Performance that will be donated by Ford was the first of the seventh generation to arrive in Brazil and also the only one in Orvalho silver, which will not be sold in the country. Furthermore, it will have a personalized painting done by Alan Mosca, son of the legendary Sid Mosca, from the family of artists favored by great Formula 1 drivers. The name of the institution that will receive the vehicle will be announced later.
The sticker album in honor of Mustang’s 60th anniversary, produced by Ford in partnership with Panini, will be distributed free of charge to vehicle owners, journalists, influencers, dealers and brand employees. The limited edition of 5,000 copies has 120 stickers that show the evolution of the sport’s seven generations, as well as interesting facts about its history and legacy in competitions.
Limited edition
The brand held several actions around the world yesterday (17), on the Mustang’s official anniversary date. In the United States, the big news was the launch of the 60th Anniversary limited edition, with 1,965 units, paying homage to the vehicle’s first official model year, 1965.
The limited edition 60th anniversary Mustang is based on the 2025 GT Premium model, with a 5.0 V8 engine. The model will be available in coupe and convertible versions, with manual or automatic transmission, from the second half of the year in the United States, when its price will also be announced.
The sports car features exclusive 60th anniversary emblems on the fenders and trunk lid. The 20-inch wheels are also exclusive, with a dark gray finish, bright machined details and a retro-style red aluminum center cap.
The 60th Anniversary Mustang will have three color options: the classic Wimbledon White and the modern Race Red and Vapor Blue, with side stripes in Iconic Silver or Vermillion Red. The interior can come in Space Gray, Carmine Red or Onyx Black, with a personalized emblem and serial number engraved on the dashboard.
The front grille with an exclusive design harks back to the 1964 original, modernized with silver air intake frames. The headlights have smoked contours that highlight their silver internal elements. The mirror caps are silver on the Race Red and Vapor Blue models, referencing the chrome mirrors of yesteryear, and are body color on the Wimbledon White models.
“In creating this special series, we looked closely at every detail of the 1965 Mustang to capture its feel, like the fender emblems and wheel center caps. At the same time, we stayed true to the Mustang as the modern sports car that it is,” says Stefan Taylor, senior designer at Ford.
Campaign
In Brazil, Ford launched the seventh-generation Mustang GT Performance in March and sold all 150 available units within an hour. Today, the brand debuts the model’s advertising campaign, which is also inspired by the icon’s 60th birthday.
See the campaign below:
The film was created by the agency Wieden+Kennedy SP, to be shown in other markets in South America. Inspired by great cinema classics, it shows the new Mustang entering a warehouse of old cars, where it “awakens” its first version, from 1964. Together, they stage a “dance” within the environment, with drift maneuvers performed with the help of Chilean professional driver Milenka Cvitanovic.
In addition to the main 45-second film, shot at Estación Mapocho, in Santiago de Chile, the campaign will have 30”, 15” and 6” versions for broadcast on TV and digital. It also includes versions for social media, with making-offs, exclusive interviews and interesting facts about the entire process.
“Few cars in the world have a history like the Mustang, with six decades of continuous production, and can be called an icon. It has become a symbol of performance, lifestyle and the spirit of freedom, attributes that are honored in this production”, says Marcel Bueno, Marketing Director at Ford South America.
Since its launch in 1964 at the New York World’s Fair, the Ford Mustang has built an impressive track record of success. It sold 22,000 units in the first weekend and closed that year with over 418,000 units, almost three times the 150,000 units initially scheduled. Its production reached 1 million units in just 18 months.
Currently, the Mustang has more than 10 million units and has established itself as a cultural icon, which has participated in more than 3,000 films and series, in addition to inspiring music, music videos, clothing, toys and video games.
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