The project aims to promote accessibility and participation of transgender people in spaces in the Brazilian advertising industry
OcupaTrans was selected by the ERA (Equity, Representation and Accessibility) program at the Cannes Lions International Festival of Creativity and will take six participants to the event, which will be held in June, in France.
The project’s function is to promote accessibility and participation of transgender people in events and spaces in the Brazilian advertising industry and is now seeking support and sponsorship to finance tickets, transfers, accommodation and food during the festival days.
“We continue to create opportunities and ensure the presence, representation and belonging of the Trans community. At this moment, we urgently need to continue promoting the inclusion of trans, transvestites and non-binary people in the Brazilian job market and, to this end, we continue to think about practical, lifelong and real solutions. This way, these professionals will also have the opportunity not only to learn and grow, but also to establish meaningful connections with leaders and mentors in the national and international advertising industry”, said Guilhermina de Paula, founder of the OcupaTrans Project.
She also explained that the curation and selection of participants will be carried out internally. “Our intention is that, in the coming years, when we are more experienced and structured, there will be a wider and more public selection of participants”, she highlighted.
OcupaTrans has received support and logistical-operational support from the sound production company Pingado Áudio since its launch and, for Lu Novelli, founder and partner of the production company, being alongside the project is gratifying.
“Helping to provide real opportunities and increase visibility for trans, transvestite and non-binary people beyond commemorative dates and their seasonalities is something we have always been concerned about, as inclusion, belonging, equity, representation and commitment to Diversity really is part of our essence”, added the executive.
