Former Globo, iG and ZAP+, Dilton Caldas has more than 15 years of experience in the digital universe
MetaX announced the arrival of Dilton Caldas as the company’s business director.
The executive, who has more than 15 years of experience in the digital universe, has led the areas of sales, marketing, products and general business management at companies such as iG, ZAP+ and Globo.
“My goal is to help the market and MetaX offer solutions that guarantee consumer engagement with brands, and not just impact and reach, making connected TV an environment that allows advertisers to appear with relevance and creativity,” said Caldas. . “The CTV model grows progressively and we are attentive to the main global trends, bringing native formats and a new business model to Brazil. Above all, we must grow in harmony with the streaming audience. She decides what matters – and advertising needs to evolve into that order of things,” he added.
At MetaX, Caldas will focus on developing sales and marketing strategies to help brands connect with consumers.
“Brazil is evolving towards a new channel of communication and interaction with the consumer’s journey, now with the best of TV and digital in a single medium – just as it happened in the Chinese and American markets. We are excited and the arrival of Dilton strengthens us to position MetaX as a reference in the media environment in the country”, points out Ryan Chi, global head of MetaX’s CTV Ads unit.
