O UOL announces the arrival of Rodrigo Nogueira, the Minotauras a poster child for the partnership established between UOL and UFC for marketing UFC Fight Pass. With plans starting at R$24.90 per month, new subscribers can now follow all UFC events with narration in Portuguese or original English, complete coverage before and after each fight, exclusive interviews, press conference, among other content.
And to enhance this news, UOL launches a multiplatform advertising campaign, lasting six months, on online and offline channels, featuring Rodrigo Minotauro as the protagonist to promote UFC events, the marketing of plans through UOL, in addition to future activations with fans of the MMA universe.
“It is with great enthusiasm that we welcome Rodrigo Minotauro to the UOL team. His presence reinforces our commitment to the community passionate about MMA who, from now on, will have even more robust and comprehensive coverage of the UFC available on UOL channels”, says Paulo Samia, CEO of UOL Conteúdo e Serviços.
Antônio Rodrigo Nogueira, known as Minotauro, is a living legend of Brazilian sport, with a life path marked by overcoming and victories. Former interim UFC heavyweight champion and former PRIDE heavyweight champion, Rodrigo is part of the UFC Hall of Fame and was honored as one of the greatest MMA fighters of all time. Currently, Minotauro is a UFC ambassador in Brazil and works as a commentator for UFC Fight Pass.
“I’m happy to star in the first campaign of UOL’s partnership with the UFC. My life is completely related to sport, and this will be another way of staying connected to the world of mixed martial arts. I’m already looking forward to sharing my journey and my passion for MMA with UOL subscribers”, comments Minotauro.
The public will be able to immerse themselves in the MMA universe through an interactive platform, and those who subscribe to the product via UOL, in addition to the UFC Fight Pass benefit, will have access to all exclusive UOL content and exclusive discounts from Clube UOL.
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