A Hellmann’s take advantage of the proximity of the playoffs NBA to launch a new campaign resulting from its partnership with the league.
The brand has just announced the limited edition of new squeeze packaging featuring the league’s teams, in addition to the ‘Hellmann’s Hora H da NBA’ promotion. In addition to bringing new products, such as the launch of ‘Hellmann’s Garlic’ and the arrival of teams such as the Miami Heat and the current champion Denver Nuggets, the brand also brings exclusive prizes.
When purchasing any Hellmann’s squeeze bottle, fans will be able to exchange points for collectible prizes such as bowls, trays and plates from the league’s main teams, compete for a PlayStation 5 per day and R$500,000 at the end of the promotion, which ends on June 15th.
“Hellmann’s partnership with the NBA has been very well received by fans and, not surprisingly, we will repeat the success of another promotion that, in 2023, benefited not only the league’s fans, but also the brand’s fans. This time, the NBA’s Hellmann’s Hora H Promotion arrives with a new look and with even better prizes, both in terms of collectible items and those that will be drawn. The partnership is another opportunity for us to continue getting closer to fans and sports fans, strengthen the consumer’s connection with Hellmann’s and position the brand as an important and irresistible ally for the NBA’s H Hours”, declares Carolina Riotto, Marketing Director at Unilever’s Food category in Brazil.
The promotion is part of the ‘If you play at Hora H da NBA’ campaign, which continues Hellmann’s narrative started in 2023.
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