Brand will have exposure during commercial breaks of games, in addition to on-field exhibitions
Dorflex signed a sponsorship agreement with Globo for the 2024 football season and contracted shares for the Brasileirão and Copa do Brasil championships.
With special calls, the brand will have exposure during commercial breaks of games, in addition to on-field exhibitions.
“The partnership with Globo football is a great opportunity to reinforce Dorflex’s presence in the sports territory and highlight how much the brand can be an ally for Brazilians to continue progressing without pain”, stated Marília Zanoli, director of consumer marketing healthcare at Sanofi.
In addition to the exhibitions, the brand will also have a team of people who will entertain the fans in the stands and the public who will watch on TV. “We are very excited to coordinate the partnership with Dorflex, and we are sure that it will have a direct impact from business to brand”, added Maurício Almeida, VP of Media at Publicis.
