World Creativity Day mobilizes São Paulo with several free activities throughout the city on the 19th, 20th and 21st of April. Among them, initiatives such as theater and dance workshops, exhibitions, panels, lectures, conversation circles and documentary screenings, which take place in the neighborhoods: Butantã, Campo Limpo, Ipiranga, Pinheiros, Santana, Santo Amaro and Vila Mariana. In 2024, the largest collaborative creativity festival on the planet will take place simultaneously in 55 Brazilian municipalities, and the expectation is for 50 thousand participants across the country. Created in Brazil by Lucas Foster in 2014, the date is part of the official calendar of HIM since April 2017.
The movement is organized by the education and communications company World Creativity Day and offers countless experiences for entrepreneurs, students and people from all fields, with emphasis on the creative economy. The objective is to boost the cities’ creativity and innovation ecosystem based on pillars such as learning, entrepreneurship and collaboration, always within the framework of sustainable development.
“World Creativity Day was born in Brazil in 2014 and completes 10 years of showing the value and importance of human creativity for building a more inclusive, innovative and sustainable future. Brazilian creativity is applauded in several countries, but it has never been recognized and valued in all its diversity like this year, on World Creativity Day. In times of artificial intelligence, we are proud to reaffirm that the largest collaborative creativity festival in the world was born in Brazil and transforms the reality of people and communities in different nations. The tribute to Ziraldo, also from Minas Gerais, on April 21st, through his freer, more playful and transformed figure, Menino Maluquinho, will continue to serve as a reference for parents, educators and leaders to understand the importance of education and creativity in the development of children and young people for the future”, says Lucas Foster, creator of World Creativity Day.
The event is organized by the World Creativity Organization, a media partnership with GloboKallas Media and LinkedIn Brazil, in addition to the institutional support of the City of São Paulo and the Government of the State of São Paulo, in addition to the support of other important entities and people in the community.
“For a world that increasingly needs creativity and innovation, World Creativity Day is a powerful movement that democratizes knowledge to the population, empowers leaders, promotes cooperation, inspires and generates business”, says Luiz Serafim, Executive Director of WCD.
Innovation in Pinheiros
The Pinheiros region will transform into a cauldron of innovation and inspiration on April 20th and 21st with activities that stimulate the creative economy in the city of São Paulo.
“We are highlighting initiatives with a diversity of themes and organizers to talk about creativity and innovation through different perspectives. The speakers are, for the most part, women and we are moving towards more inclusive programming, where black people, LGBT+ people, PWDs, among other social groups, will take the stage”, explained the leader of the local event in the Pinheiros region, Agnes Pires, also a consultant. in digital transformation and innovation.
The diverse program includes free lectures in different locations in São Paulo such as: State Innovation Center, Galeria Idea Zarvos, Unibes Cultural, Espaço Plexi, Cow Coworking, and Casa B2Mamy. Current topics will be covered, from the importance of diversity in influencer marketing to the impact of artificial intelligence on the future of work.
“It is the ideal opportunity for everyone interested in exploring different expressions of creativity. As the theme of the year talks about Plural Intelligences, we can apply and develop creativity on fronts such as logic, mathematics, body, music, etc., so we will discuss the latest trends, involving the future of human, environmental and work relations”, says co-leader Fernanda Mourão, who presents herself as an architect of the future, at FuturoLabs.
At the “World Creativity Day” event, several participants and experts stand out for their inspiring and relevant contributions. Caio Vassão, founder of Movements and Daniela Arrais from partner at Contente, respectively, address questions about the sustainability of cities through flexible work ecosystems and contemporary aspirations in relation to work. The Community Manager at LinkedIn, Luiz Gustavo Ribeiro, and the international speaker, TEDx speaker and professor Cristiano Santos, bring reflections on the role of LinkedIn in the context of creativity and networking.
Other participants, such as artist and creative entrepreneur Rafaela Cappai, share valuable insights into identity, essence and creative expression. Publicist-creative director Letícia Fabbri will share her personal experience of becoming a person with a hearing impairment, in a conversation conducted by Digital Social with professional dancer Jess Anjos, to explore the importance of diversity and plurality in influencer marketing. Furthermore, the event features the participation of Buzzmonitor, represented by experts who discuss artificial intelligence and its application in the creative process.
Diversity and inclusion in Digital Marketing
In the upcoming celebration of World Creativity Day, Digital Social BR emerges as a prominent agency, standing out not only for its expertise in digital marketing but also for its commitment to diversity and inclusion in digital media. At the global event, which seeks to encourage creativity and innovation, the agency participates in a conversation about “Diversity and plurality in influencer marketing”.
Led by Thays Almendra and Bruna Marques, the discussion seeks to highlight the importance of incorporating diverse voices in influencer marketing to reflect the plurality of real life and foster a genuine connection between brands and audiences. Thays, recognized for her work focused on inclusion and diversity, and Bruna, who leads planning and creation at Digital Social BR, bring to the debate the inspiring presence of Letícia Fabbri, a PCD woman, and Jess, a black, bald woman in fashion universe. Both influencers who stand out for their unique and representative content.
The initiative is aligned with World Creativity Day’s mission to build a global community of creative leaders and agents of change, in accordance with United Nations Resolution 71/284. The agency intends, through this participation, to reinforce the essential role that diversity and inclusion play in building more effective and humanized marketing strategies.
In addition to promoting inclusion, the conversation aims to explore how creativity can be catalyzed by diversity of experiences and perspectives, emphasizing the need for content strategies that embrace and celebrate differences. Success stories will be shared, demonstrating the significant impact that an inclusive approach can have on advertising and the way brands communicate with their diverse audiences.
“Digital Social BR, through this event, reaffirms its commitment to promoting influencer marketing that not only reaches, but also resonates deeply with a broader spectrum of audiences, valuing diversity as a central pillar for creativity and innovation in the digital space”, concludes Thays Almendra.
Service
World Creativity Day 2024
Date: April 19th, 20th and 21st
Location: Butantã, Campo Limpo, Ipiranga, Pinheiros, Santana, Santo Amaro and Vila Mariana. The complete address of the spaces in which the activities will be carried out is available on site.
Follow Adnews on Instagram e LinkedIn. #WhereTransformationHappens
