When I decided to transition my brand to work side by side with creators content, one thing was clear in my mind: the desire to collaborate and learn from extremely creative minds, passionate about building their own communities.
In a world where brands increasingly need to create content that resonates with their consumers, and creators of content become their own brands, I firmly believe that the relationship between companies and creators can become an increasingly valuable mutual collaboration.
With a hard-to-reach audience that represents the majority of their online entertainment, Twitch has become an opportunity for advertisers to connect with creators instantly and engaged. The power of communities combined with the diversity of content enables personalized collaborations with brands, making Twitch a measurable, high-converting activation opportunity.
According to Twitch data, each month, nearly 7 million streamers go live on Twitch, broadcasting content in 35 languages around the world. This means that increasingly creators are turning to live streams to have closer contact with their audiences.
Here are some reflections I would like to share:
- Caring for and Knowing your Community: It is essential to constantly interact, listen and understand your community. I deeply admire how creators of content know their audience and how this proximity creates genuine connections, often beyond the screens.
- Prioritize Community Experience: Create relevant content that resonates with your community, adapting to language and creating authentic connections. In the world of live content, I see how successful streamers pay attention to their chat, generating instant and relevant conversations with their audience. To achieve this, it is essential to create a safe and welcoming environment.
- Innovation and Continuous Learning: The community of creators of content has an incredible entrepreneurial spirit, always attentive to what is happening, seeking to adapt both in its content and in its strategies. Being open to new solutions and bringing innovation to your community is one of your main concerns. Through trial and error, the creators build an agile and continuous learning journey. I see streamers adapting to constant changes, but maintaining their authenticity and transparency with their community as a basis.
- It’s amazing to witness these connections and how we can collaborate with each other on this learning journey, positively impacting this journey. After all, one of the principles that I always carry in my professional life is that the most rewarding thing about everything we experience is that we learn from each other, share good stories and cultivate lasting relationships.
* This text does not necessarily reflect the opinion of the vehicle
Follow Adnews on Instagram e LinkedIn. #WhereTransformationHappens
