Agency will be responsible for 360º communication, signing campaigns and developing integrated marketing actions for the brand
Purple announced the acquisition of the Centauro account and will now be the agency responsible for 360º communication, signing campaigns and developing integrated marketing actions for the brand.
“We began our relationship with Centauro through the work we developed for the SBF group and, since the beginning of our partnership, we already aimed to get closer to the brand. We are planning the next steps for Centauro, which has important awareness. We are very happy to reach this moment, and in a year as important for sports retail as the Olympics”, said Marcelo Bernardes, CEO of Purple.
Previously, the account was with DM9.
