The campaign will be broadcast in online media on all of the brand’s official channels, as well as on TVs and backlights in its own and multi-brand stores
Dudalina presented its campaign for Mother’s Day, entitled “Mother and much more”, starring actress Giovanna Antonelli.
The piece aims to convey the strength of women and show how mothers perceive themselves beyond motherhood.
“The choice for the actress took place beyond her relationship with the brand. Giovanna is a strong, successful woman, who brilliantly plays many roles in her professional and personal life, as a mother, actress, businesswoman, among many others. She perfectly represents the woman and mother Dudalina and the message of our campaign”, said Renata Viacava, head of Dudalina.
In addition to the actress, the brand also invited three more mothers to collaborate with the campaign with the idea of generating identification so that all mothers can recognize each other and be moved by Dudalina’s tribute to the date. The content with the collaborators will be used on institutional channels as a support strategy throughout the month of April.
The campaign will be broadcast in online media on all of the brand’s official channels, as well as on TVs and backlights in its own and multi-brand stores.