Partnership promises to bring Brazilian flavors to non-alcoholic cocktails and mocktails.
Neymar Jr. se a a Fun Brandsa Miami-based beverage company, to announce an innovative new venture of wine-based cocktails and non-alcoholic mocktails that will be launched in Brazil later this year.
“This is a great opportunity to connect in a different way with the people who follow me, creating other possibilities for us to be together beyond football, which is my life”, highlights Neymar Jr. “I want to share the Brazilian flavors that I love most with my fans here and around the world, in a different, irreverent way. And the idea of also bringing non-alcoholic drinks really attracted me to the project.”
For Fun Brands, the moment has a special flavor. This is a unique opportunity to present to the market an innovative line of low-alcohol cocktails and mocktails without alcohol through a Brazilian brand that has a global reach. The initiative will bring Neymar Jr.’s identity to drinks in tune with his style and preferences, combining them with Fun Brands’ product profile that develops low-sugar, low-calorie drinks with completely natural ingredients.
“The partnership with Neymar Jr. will begin in Brazil and focuses on flavors unique to the country, which are incredible. Later, it will conquer the world in collaboration with a large company in the segment and our global media partner”, says the founder and CEO of Fun Brands, Joe Peleg.
The new cocktail and mocktail brand will launch with low-alcohol variations and non-alcoholic options for strategic global markets. To stay up to date with this Neymar Jr. release, visit official site da fun brands.
About NR Sports
NR Sports is a company specialized in image management, working exclusively in the careers of athletes Neymar Jr. and Brazilian Olympic gold medalist, Thiago Braz. Based in São Paulo, the company was founded in 2006 by Neymar Jr.’s parents.
About Fun Brands
Fun Brands is an American business group in the beverage segment that develops and sells alcoholic and non-alcoholic beverages under the Neymar brand. The organization, which brings together executives and investors from this industry and the media market, specializes in innovation, design and packaging for alcoholic and non-alcoholic drinks. Fun Brands’ global media partner is Icon International, Inc., who will collaborate on promotion and marketing with Neymar’s media partners.
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