The company will be responsible for the areas of strategy, creation, media, influence, trade, content and social
After a competition process, Garage won the Becel Brasil account. From now on, the agency will be responsible for the full-service delivery of the brand, including the areas of strategy, creation, media, influence, trade, content and social.
According to Marcio Morgade, CCO at Garage, Becel is a brand recognized for the health benefits of its products, but many consumers believe that butter is better than margarine.
“We have everything we need to reverse this paradigm and gain more space in the market and in the hearts of customers, with creativity, innovation and courage, combined with data, channel and audience intelligence.”
Tatiana Miana, marketing director at Becel, emphasizes the brand’s commitment to offering products that not only meet consumer expectations, but also inspire healthier and more sustainable choices. “We have several new features and we trust that Garage will help us communicate them in a creative and innovative way to the market.”
