O Supley Group, a Brazilian company specializing in the manufacture and distribution of dietary supplements and sports nutrition products, launches the Elite Pro Alliance program for professionals in the business world. The program was designed with the aim of strengthening relationships with the group’s top specialized channel customers and seeks to promote the development and empowerment of these store owners.
The supplements market has adapted to changes in the sector and sought to increasingly attract products and services that meet the public’s demands. According to Euromonitor International, the supplements market projects an 82.4% share of the specialized channel by 2024, a dominance scenario that should not change at least until 2027, when the estimated projection is 74.3%.
“The Elite Pro Alliance is the industry’s first loyalty program and provides an important win-win relationship, which focuses on our growth together with that of our partner retailers. With this disruptive action from a commercial point of view, we want to consolidate ourselves as our client’s best business partner. Large companies in the world already use these tools, and the Supley Group, leader and committed to innovation, should lead the way in our segment”, explains commercial director, Marcos Oliva.
Program partners will be able to benefit in several ways, such as an exclusive content hub for use in their stores and digital channels, a training area on products, sales and other services, as well as exclusive access to events. The program also aims to give customers autonomy by providing numerous rewards through 4 pillars: exclusive brand experiences; financial benefits; sell out actions; and support of structures and resources at the point of sale.
“The program surprised me a lot, within the platform I saw several training sessions, the benefits club, the prizes, a lot of things. It is the first brand trying to do something different in this sense, it exceeded my expectations and I think that if done well it will be a great strength”, shares Jonas Vasconcelos, CEO HP Distribuidora, one of the group’s biggest customers.
The group’s CEO, Mariane Morelli, reveals that the estimate is that the program will provide growth of 30% in the relationship with top clients and 40% in the cluster of smaller clients as a result of the desire to participate in Elite Pro, which promises be a vector of development and maturity for store owners.
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