The city of Sao Paulo It is known for housing an infinity of graffiti and other artistic interventions, the result of the work of different names from Brazil and the world. To explore the urban vibe and also honor some of its values, the Zé Deliverythe largest beverage delivery application in Brazil, entered into a partnership with artist Camila Gondo to give color to a Distribution Unit located on Avenida Juscelino Kubitscheck.
The graffiti shows a group of people who interact, each with their own style, and who have the atmosphere of the city in the background. Among other factors, it aims to represent the gathering of people, enjoying the moment, the plurality of styles and voices, and living the urban space and its culture.
“This location is an important space for Zé Delivery to continue delivering cold drinks, quickly and at a low price to its consumers. The conception of art is in tune with the ‘Zé way of being’, which is what we call our culture, and which represents our values and what drives us in everything we do”, comments Thaís Azevedo, CMO at Zé Delivery.
The work was created by Camila Gondo in collaboration with artist Ronah Carraro and the studio Marmota vs Milky, founded by illustrators Carlos and Fabi.
“When I saw the potential for creation there, I called other artists, friends I admire and who could bring new perspectives. My work, for example, is related to Asian representation, to female empowerment, and in art for Zé these elements are mixed with different characters in fraternization, in a moment of ordering a drink on the app and receiving it with the crowd”, comments Camila Gondo.
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