If there’s football, there’s Cachaça 51! The 100% Brazilian cachaça, produced by Cia. Müller de Bebidas, brings good ideas to the Brazilian championship 2024. The dispute for the most anticipated national football cup of the year begins on April 13th, and Brazil’s best-selling cachaça is closely following the games.
Known as “Brasileirão”, the championship runs until December 8th, promising competition for the cup and position in Series A, which guarantees good results. Organized by the CBF, the Brasileirão attracts Brazilian fans annually and, in 2023, the average audience for the edition was the highest in history, bringing a total of 9.7 million fans to the stadiums.
Since the beginning of 2023, Cachaça 51 has invested in football, sponsoring the biggest national championships and even the beloved floodplain football. Repeating the dose, the 100% Brazilian cachaça will appear in inserts on the LED panels at certain times during the 2024 Brazilian Championship games.
Marina Flávia da Silva, head of Marketing and Trade Marketing at Cachaça 51 and 51 ICE, explains the strategy behind the sponsorship and tells more details about the brand’s commitment to national football: “Football is a national passion, it moves the whole of Brazil and connects with our consumers. The Brasileirão games are successful and the trend is likely to be repeated. And that’s why the brand wants to be present in all these moments.
At all events, the PROS agency is responsible for promoting and activating influencers, in addition to the entire digital amplification campaign on proprietary networks.
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