Starring Sabrina Sato, the campaign features a collection and a conversation with Malu Borges, Mônica Martelli and Taís Araújo
Hering launched its Mother’s Day campaign, which focuses on strengthening women and bringing a welcoming perspective to understand and encourage these mothers.
As part of the campaign manifesto, “A mother becomes stronger every time that, instead of being judged, she is understood and encouraged to move forward”, the brand brings to the debate the importance of strengthening women and understanding that to be Strong doesn’t have to be perfect.
The communication stars Sabrina Sato, who will also lead “Papo Básico”, a conversation about empathy and maternal experience alongside Malu Borges, Mônica Martelli and Taís Araújo.
The presenter is also the face of Hering’s new collection, which features winter’s biggest offerings and is curated with mothers in mind.
The campaign will be broadcast 100% digitally on the brand’s own channels with all the content from Papo Básico on social media, in addition to OOH in Rio de Janeiro and São Paulo, such as bus stops, empena, VLT, parks and media mall.
