Developed by Mediabrands – MullenLowe and Initiative, the piece will be broadcast on digital platforms
Bepantol Derma is proposing a reflection on people’s relationship with their own skin, exploring common insecurities and taboos and encouraging a new approach based on self-love and self-care.
The campaign, created under the motto “Love your story, love your brands, love every part” and developed by Mediabrands – MullenLowe and Initiative, seeks to highlight that a positive connection with the skin influences the way people relate to the world.
“Self-care makes life easier — it helps you live beyond your obligations. Paying attention to yourself, taking care of yourself, even in small ways, increases self-esteem and self-confidence, improving personal and social relationships. It also increases feeling of self-satisfaction, which reflects positively on the relationship with one’s own body and with others. And it is on this journey of acceptance that we discover the true beauty and transformative power of self-love”, stated Cristina Hegg, Marketing Director at Bayer. Consumer Health in Brazil.
The video will be broadcast on digital platforms such as YouTube, Meta and TikTok and stars a diverse cast.
