Piece, signed by Artplan, has the motto “Gifts for all ways of being a mother” and highlights that being a mother goes beyond the biological bond
Pernambucanas is presenting its Mother’s Day campaign, which this year aims to honor the different forms of maternal love.
The piece, signed by Artplan, has the motto “Gifts for all ways of being a mother” and highlights that being a mother goes beyond the biological bond, also finding moments of comfort with figures such as grandmothers, godmothers and aunts, for example.
“The campaign is very special for us, as human relationships are essential for our business. For this important retail date, we have prepared our more than 500 stores and digital channels to serve consumers, with diverse offers and products, providing a variety of gifts for all the maternal figures that exist in society and always valuing our customer’s experience”, said Flavia Molina, CMO of Pernambucanas.
To celebrate the date, the brand prepared an integrated marketing plan that includes broadcasting on various channels such as radio, TV channels, cinemas and digital screens in elevators. In addition, 10” films were also produced for their social media.
The retailer is also investing in OOH in cities such as São Paulo, Rio de Janeiro, Belo Horizonte and Salvador, with advertisements on newsstands, digital screens on buses, beauty salons, panels on avenues, stickers on CPTM (Companhia Paulista) trains of Metropolitan Trains) and at the Paulista-Pernambucanas station on Line 4-yellow of the São Paulo subway, in addition to publicity through its CRM.
