Alba Foundation campaign, created by Ogilvy México and Ogilvy Health New York, wants to raise awareness among men about testicular cancer
The Alba Foundation announced the launch of a campaign that aims to encourage men to take pregnancy tests, with the aim of promoting the early diagnosis of testicular cancer.
The piece “Test-icles”, created by Ogilvy Mexico and Ogilvy Health New York, explains that these tests can detect a hormone that is produced in certain types of the disease.
“Building alliances between different sectors of society allows us to have greater impact and reach with the Foundation’s initiatives. For almost 14 years, we have been working to raise awareness among the population about the early detection of testicular cancer, a type of cancer that, if detected at an early stage and with adequate treatment, has good prospects for a cure”, said Miryana Pérez Vela, general director of the Foundation Alba.
The initiative was launched as part of an effort to alert the population during Testicular Cancer Awareness Month and will be publicized through various means such as social media platforms, digital channels and OOH.
“Encouraging men to take a pregnancy test is a bold move. Test-icles break barriers and offer a delicious surprise. This demonstrates the power of harnessing scientific knowledge to innovate the use of products and, ultimately, save lives. By promoting a new diagnostic method and facilitating early detection, we not only make healthcare more accessible, but also promote positive lifestyle changes to improve quality of life”, added Renata Maia, creative director at Ogilvy Health North America, in a statement.
