Company takes over media negotiation of the brand’s rooms, which has 72% of the cinema market in Minas Gerais
Flix Media, leader in the commercialization of advertising spaces in cinema in Latin America, incorporates Cineart into its network of exhibitors, taking over the media negotiations, branded content content and special projects for the rooms. With the new partner, Flix Media now holds 97% of the share in the city of Belo Horizonte. Leader in advertising in cinemas in the country, Flix Media now has 2,098 screens, 321 complexes and 130 Brazilian cities.
“We have very good expectations with the resumption of our market. ‘Spider-Man’ came in December to make history. We now have ‘Batman’ and several other blockbusters throughout 2022. The partnership with Flix Media has come at an excellent time, and we believe we have a lot to do together. Cinema is an experience and we have several possibilities for differentiated actions”, says Lucio Otoni, director of operations and programming at Cineart.
“Flix’s strategy of working with the largest and most important exhibitors in the country proved to be the right one, as we gained market leadership in the main Brazilian capitals and cities. Now, with the arrival of Cineart, we have further expanded our reach in BH, which was the only capital that was missing, increasing our share to 98%”, says Adriana Cacace, general director of Flix Media Brasil and Latam.
