The city of Gramado, one of the most emblematic destinations in Brazil, proudly announces the return of the Gramado Galo Trophy, the beating heart of the Gramado World Advertising Festival. This prestigious award reflects the spirit of reinvention and the commitment to plurality and innovation, which are the hallmarks of the 24th edition of this iconic event in the advertising market. Galo de Gramado is the maximum expression of the festival’s market vision.
The award celebrates excellence in the creative industry, with categories that highlight everything from innovative promotional use in campaigns to positive impact actions. The categories include Promo Award, Branded Games, New Technologies, Empreende Mulher Periférica, ESG, Out of Home, #Publi of the Year and University Award. Each category seeks projects that combine creativity, originality and social relevance, reflecting the transformation of ideas into real impacts. Registration for Galo de Gramado has been extended until May 3rd, and just access the official website of the award to send your case. The awards ceremony will take place on May 24th, the last day of the event.
The festival is held in collaboration with renowned entities such as Boca Rosa Company, Promo TV Globo, Youpix, Associação Brasileira de Mídia Out of Home, New Vegas and Trampolean. These partnerships enrich the event, expanding its reach and solidifying the transformative impact in the territory of communication and creativity.
This year, the festival innovates with two main stages, each offering a unique and valuable perspective. The Content Stage, with its diverse programming, will promote discussions on Artificial Intelligence, Marketing and Sales, Brand Content, Diversity, among other topics that point to Possible Futures. The Business Stage brings exclusive programming for Enterprise ticket buyers and guest executives, delving into the challenges and opportunities in the areas of Retail, Technologies and Creative Economy.
O line-up this year features prestigious guests including Camila Paiffer, CEO of Atom; Gabi Comazzetto, GM Global Business Solutions Latam at TikTok; the acclaimed actor Marcelo Serrado; Maria Gal, CEO of the production company Move Maria; Raquel Virginia, CEO of Nhaí; Monique Lima, CEO of Mimo Live Sales; Florence Scappini, VP of Marketing at OLX; the actress, producer and influencer Gabi Lopes; Sérgio Gordilho, co-president and Creative Director of Africa; Fabi Raulino, pioneer in immersive experiences and augmented reality at Trampolean, and other big names. The event will also be the stage for the second promo showcase, a showcase of creativity and brand strategy curated by Promo TV Globo.
The Gramado World Advertising Festival will take place from May 22nd to 24th and invites the public to immerse themselves in a unique experience, where advertising is not only celebrated, but reinvented. The event will also feature musical programming, workshops and mentoring. New names and experiences will be confirmed soon.
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Gramado World Advertising Festival & Gramado Galo Award
? May 22 to 24, 2024
? Center of Gramado | Rio Grande do Sul
?️ Buy your ticket at official event website
* Cover photo: Cassio Brezolla
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