Campaign, signed by Talent, is the first after the launch of the company’s new positioning
Inter presented a campaign to present the positioning of “Financial Super App”, presented in 2023 along with the new logo.
The piece, signed by Talent, is signed “You didn’t know you needed it, until you were Inter” and has content in a game show format led by actress and presenter Tatá Werneck. In the program, she talks to the actor and presenter João Vicente, the influencer Pequena Lô and the actor and former Big Brother Brasil participant, Douglas Silva.
The meetings will be shown in a series of three episodes on YouTube and on Inter and guests’ social networks. Each program will have a game that will generate conversations and discussions about how each participant takes care of their money.
“This campaign was designed to bring the idea of a brand that aims to innovate to transform people’s relationship with money, and that has the right tools to encourage a smarter financial life. The chosen concept shows that, since the public knows and experiences Inter’s innovations, they no longer want to live without all the possibilities brought by our financial Super App”, said Andrea Nocciolini Costa, Inter’s branding director.
The videos are the first step of the campaign which, in the next stages, includes deployment in other media such as television and OOH, where the company’s digital ecosystem solutions will be presented.
“This is a very interesting format because it combines the efforts of a team that knows everything about the Inter brand with our team of experts, which relies on data and technology to follow the main market trends and which allows us to create something unprecedented to connect the public with Inter’s value proposition”, highlighted Lica Bueno, CEO of Talent.
In addition to Talent, MField was also a partner in the campaign and responsible for scheduling the team of personalities and the squad of always on influencers who will be part of the strategy to generate conversations around the creative concept of the campaign.
“Our challenge was to bring together people who had synergy between their presence on the networks, to talk about money from different points of view. We looked for profiles that gave a more organic character to the action, allowing creative freedom so they could tell stories based on their lives This helped us generate the right connection with Inter”, explained MField CEO, Flávio Santos.
